The Hackathon

A 24-hour Hackathon that brings together creative and inquisitive minds to develop new mobile apps that will improve the motorcycle urban riding experience. Developers, designers and motorcycle users, all will be together at the same place for fun and an intense session of co-creation, hacking and collaboration.

The Hack The Ride Hackathon is powered by BMW Motorrad and organized by La Mandarina de Newton.


BMW Motorrad

With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation. BMW Motorrad builds fascinating, dynamically performing motorcycles. Whether for travelling to the end of the world or to a training session on the racetrack, whether an exclusive luxury touring bike or cool urban bike motorcycles.

La Mandarina de Newton

La Mandarina de Newton is a company focused on creating innovative cultures in different settings, from education to business. We design and facilitate collective processes of intelligence, and creativity. We co-design the transformation processes of groups and organizations, educational contents, artistic and scientific collaborations, and cultural environments and processes. Our approach is based on the combination of disciplines and methodologies and our goal is to promote learning, creativity, critical thinking and the innovative culture that results from their interplay.


Hack The Ride will take place at the Mobile World Centre. The MWCentre is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. The MWCentre occupies three floors in the historic Telefónica building on Plaça Catalunya, in the heart of Barcelona. The Hackathon will take place at the 2nd floor of the MWCentre, a highly versatile space dedicated to Mobile events of 440m2.

More info here:

How to get there:

The Mobile World Centre stands in the very heart of Barcelona, on the corner of Portal de l'Àngel with Plaça Catalunya.

  • Carrer Fontanella, 2, 08002, Barcelona
  • Metro lines 1 and 3 and FFCC and Renfe trains. Several municipal buses also stop at Plaça Catalunya.
  • In addition, Plaça Catalunya has public parking for cars and bicycles.

Awards and Registration

Besides the fun and excitement to be part of this unique event, cool prizes will be awarded to the developers of the best urban motorcycle apps.

1st Prize: 3.000€ for the winner or winning team

2nd Prize: BMW Motorrad equipment, value of about 500€ per team member

3rd prize: BMW Motorrad equipment, value of about 300€ per team member

Finisher awards for every team and team member that presented its completed solution at the end of the event.


If you have any further queries, please do not hesitate to contact us:


The Jury will be composed by personalities in the area of design, mobile app development, technology and motorcycle. There will be also a representative of BMW Motorrad in the Jury.